Business Development Strategy Presentation

Background Information

Djavaweb is a rapidly growing digital agency company located in Surabaya, Indonesia that specializes in website development, SEO, UI/UX design, and app development. While we’ve built a robust production team, most of our clients come from the international market such as the USA and Europe, primarily through our presence on platforms like Fiverr. Historically, we have been more passive in our client approach, and our local (Indonesian) market engagement remains low since we’ve never actively promoted our services locally.

Despite our remote working model, we’ve been highly successful overseas, but now we are looking to tap into the local market. Our aim is to expand our range to medium and large local enterprises, crossing the boundaries of Surabaya, and reaching national coverage.

The Task
Based on these insights about our company, we want you to create a business development strategy that focuses on entering and establishing our services in the local market, targeting medium and large enterprises. Produce a recorded presentation, outlining your detailed strategy, and include the following points:
  • An in-depth analysis and understanding of our current market situation and opportunities within the local Indonesian market.
  • Propose innovative strategies for active approaches to reach potential local clients rather than our traditional passive methods.
  • Suggestions on how to leverage our success stories from the international market to appeal to the local market.
  • A step-by-step plan to promote our services locally, including specific marketing campaigns and platforms to be used, besides freelancing sites like Fiverr.
  • Ways to collaborate with various stakeholders, including the production team, to reach our goals.
  • A plan to build long-term relationships with our new local clients.

Please bring your strategic thinking, market analysis, and sales strategies into the presentation. We look forward to seeing your practical problem-solving skills, communication skills, and understanding of our situation.

Remember, we are primarily interested in strategies that will help us penetrate the local Indonesian market. The presentation can be done in either Indonesian or English and no longer than 30 minutes. Please ensure the presentation is of high quality, both in terms of content and production.

Submit your recorded presentation by 10 July 2023. We look forward to learning about your approach to solving our current challenges, and your vision for our company’s local market expansion.